Today when people are bombarded with multiple messages all day via email, internet, TV, Radio, TV and streaming content, design of your logo is highly important. Prospects and customers make a quick judgment of the quality of your product and service based on many factors. One is logo design and how it make them feel. Look at Apple, the logo is iconic but very simple. It can be duplicated in one color and on many types of surfaces. Logo design is very important to gaining trust of new customers and relating to them what your product is.
The Richmond Trails Foundation logo designed by Darrin Higgins for Storefront’s Design Session services. The Richmond Trails Foundation a nonprofit wanted a simple look, one color that speaks to trails and nature. It is one color so it can be reproduced on many surfaces at low cost and has a “logo bug” component that will help with branding promotional items and signs.
One thing to be careful of is using too many colors. Sierra Nevada Brewing can get away with it on their labels and some promotional items. The logo stands out and is very well designed. But you must budget for the additional printing cost that comes with a complex logo.
The Peterson Nutrition screams of low budget. It is very busy and the figure is not compelling. The same with Pro-Tec Steel, it needs some work.
Businesses that have logos designed more than 20 years ago should look at an update. Since the internet is a great place to showcase your business you need to have first and lasting impression. Proforma works with clients to design logos for print, promotional products and websites. The process takes you through your objectives how you will be using the logo and how many colors. We will supply several iterations to choose from and set up a stationary package of Letterhead, business cards and envelopes. We work with the client to select paper and ink colors. Keep in mind a startup business needs a great identity to get early name and brand recognition.