Let Proforma GIS Enhance Your Branding

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Proforma GIS Branding

Proforma GIS is a leader in the printing, promotional products and packaging industries with a creative edge to add impact and value to your brand. As your agency without the agency fees, we provide the most innovative and cutting edge product and service solutions. We partner with our clients to develop marketing campaigns and print collateral including branded direct marketing, awareness programs and integrated marketing solutions. Most recently, Proforma worked with a large financial agency to create a multi-faceted print campaign to invite customers to inquire about available services that weren’t being utilized. The organization needed a fresh new look for all their printed products and wanted Proforma to oversee everything from the concept branding and design to the final product.
The client decided they wanted to send customers an innovative direct marketing piece. Their overall concept was Ideas in your Head and wanted to increase awareness of their financial planning services. Proforma suggested using Proview see-through postcards. On the postcard was an X-ray of a skull with a note card pinned to the head saying, “{Your financial plan}… Is it just in your head?” The postcard also informed bank customers that an invitation to a small group session would arrive shortly, where they could enjoy food and beverages while learning how to update and improve their financial planning.

Additionally, Proforma provided branded Brown Kraft envelopes to hold the postcard. Each envelope was stamped in big red and yellow letters with the words, “X-Ray Film Please Do Not Bend.” To complement the project, Proforma supplied branded brain-shaped stress relievers bearing the slogan, “Is it just in your head?” to be given to customers who attended the small group sessions onsite.

The client loved everything about the campaign, from the intriguing mailing envelopes to the ‘brainy’ stress balls. The campaign was a hit with clients, too. With the success of this project, Proforma continues to work regularly with the financial agency on all their marketing and branding campaigns.

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About the Author Greg Rollins