Eco-Friendly Marketing Opportunities

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Proforma GIS Branding

No matter what your stance is on the sensitive subject that is global warming, we can all agree on one thing… We LOVE our Planet. This one-of-a-kind, beautiful Earth is ours, and therefore our responsibility to keep clean, sustainable and healthy. The inhabitants of this amazing planet are also mass consumers. So how do we blend these ways of modern life, while taking care of our planet? We must also ask the question, is it even important to said consumers? Marketing research says absolutely.

An ASI Study showed that being Eco-Friendly Marketing does play a part in the decision making process to purchase goods and services. Environmentally friendly products leave a better impression with consumers, almost half actually*. Over 55% of the millennial generation is willing to pay more for products and services that are committed to positive environmental impact**. This type of forward thinking can lead to brand loyalty in young consumers, practically ensuring a customer for life.

Today’s consumers are being eco-friendly without even trying. When it comes to throwing away or passing on promotional products, over 63% of Canadian and American citizens are giving these marketing items to someone else or recycling their goods instead of choosing the trash*. These smart decisions not only are pro-Earth but provide continued brand exposure.

In today’s market, eco-friendly materials are very accessible and more affordable than ever. In apparel, look for materials like hemp, organic cotton and wool. Houseware products that are made from bamboo, a highly renewable material, are best for mother Earth. When researching any marketing collateral, whether promotional, packaging or print, be sure to look for key descriptive words such as biodegradable, 100% recyclable, “raw” materials and Kraft paper.

These featured products are the perfect example of beautiful, eco-friendly items readily available.

If you are interested in any of these ideas and products, visit my website or contact me for more information.

About the Author Greg Rollins