Category Archives for Websites

Creative Brainstorming Sessions Create Infinite Possibilities

Creative Brainstorming Sessions Create Infinite Possibilities

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5 Tips for Brainstorming Success

Getting creative isn’t always easy, especially when you’re trying to force the innovative ideas to come. As difficult brainstorming may be, there is always going to be a need for developing creative ideas. When the time comes again that you’re required to ‘get creative’ don’t just stare at that blank piece of paper, follow these quick tips to get the creative juices flowing so you can brainstorm a brilliant idea.

Write it down. No matter how corny, silly or plain stupid you think the idea might be, writing those flops down will help lead you down the path to a better idea. Plus, it’ll help you keep track of what you’ve already ruled out, and leave a nice drawing board for your next brainstorming session.

Google it. In those instances when you have no clue where to start, it helps to look at what others have done in the past. Be careful not to outright take their ideas, but gaining some inspiration from others’ success and understanding the best direction to go is always a great start.

Sleep on it. You may not always have time for this, but some of your greatest ideas probably come when you’re away from your desk, focusing on something completely different. Once you feel you’re hitting a wall with creativity, take a step back and work on something else. Check back in later once you are refreshed and can focus.

Start with what you like. It’s hard to get enthusiastic for something you don’t care about. If you’re having a hard time getting excited about your ideas, try thinking of what inspires you, what catches your attention and what you enjoy most. This way of thinking will help lead you down a more exciting and creative path.

Try it out. Once you’ve been working on a creative project for a while, ideas may start to blend together. Keep your project on track by bouncing ideas off a few team members. See what works, what doesn’t and what seems to garner the most positive responses. Although their feedback is great, it’s important to remember that your coworkers do not represent your entire audience!

Developing creative ideas does not have to be a painful endeavor. By following these tips, you’ll have those creative juices flowing in no time.

If you are interested in any of these ideas and products, contact me for more information.

Web Engagement

85% of adults use the internet to research products and services. The internet is the place to highlight your products and services. But, there are a lot of businesses doing the same thing. It is crowded and confused place for consumers. Getting your message out and engaging prospects to move them along the process from prospects to clients is key. This is where web engagement comes into play. Your website is a place for information about your business. It should have call to action in a way that compels visitors to connect with you. The next part of web engagement is to draw customer in. The goal of web engagement is to engage your clients through multiple online avenues. Social media campaigns and having robust content on Facebook, Pinterest, LinkedIn and Google+ is a portion of engaging. Targeting the right audience that generated qualified leads will build brand recognition.
Search engine optimization SEO brings prospects to your site. Social media and blogging leads the conversation online with your buyers. It keeps a pulse on what your clients are saying and will influence their buying decisions. Email auto responders allow you to engage immediately with clients and answer their question and sending them to a landing page for more information. Email marketing sends information directly to prospects and leads the conversation about your products and services. Quality vendors will supply reporting of how the engagement is working. Ranking reports and traffic are part of the tools. The web engagement toolbox will allow you to manage and adjust the type and amount of campaigns and how effective they are.
Web engagement is not search engine optimization; SEO is one part of engaging prospects online. Proforma works with clients to understand their marketing needs; assessing the type of products and services and client buying behaviors. Only after the full picture is understood then Proforma will make recommendations.
Proforma GIS works with clients on full service Search Marketing Integration. There is so much to do branding your business on the web. Contact Proforma today to build a comprehensive program that will drive business and you will sit back and relax!

Why pay for someone to build your website

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What is your time worth? There are options out there to build a site for free or close to free. If you need to get you name up on the web and are not looking to drive business to your site a free site might be a good choice. If you are looking to gain customers or educate them a professionally built site is a much better option. The web is maturing so are the consumers. They can quickly recognize a site that is inexpensive. When you walk into a store or a restaurant if it is dirty or unorganized you will most likely leave pretty quick. Your website needs to be inviting and draw you to browse.

Hiring a professional to build your website will be the same as hiring an architect to build your building. It will be designed to meet your needs. The designer will ask questions and understand what you would like to get from the site. They will get into if you need shopping carts or membership systems or special programing to meet your customer’s need. The professional will set the site so that Google and all the search engines will rank the site. SEO is not a buzz word; your site needs to be programed to meet Googles need. You will also need to make it mobile readable. 60% of all web searches are via mobile devices. A responsive site will rank better for searches.

How to go about assessing you needs for a website? Ask a few questions how will my customers find me? Do I need a steady stream of new clients? Websites for consumer to consumer business are a key tool for driving sales. Web engagement is one way to build that name and reputation. Consider 60% of the World Wide Web is spam. If you want to quickly differentiate your business from others a well-designed site that is optimized is the best way to go.



Greg Rollins is the owner of Proforma GIS for the last 20 years; working with his clients to implement their marketing with ideas, resources and results.