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Marketing Resources

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Proforma Marketing Resources

Some business owners think that marketing is expensive and that it is just not needed. At the point when the steady flow of business dries up is not the time to start marketing. Start with a plan to market your business that includes steps that need to happen to get your business in front of the people that buy what you sell. Once that plan is finalized a schedule of implementation is set up. The actions are delegated to people or vendors to act or deliver the collateral. Proforma GIS can help your business at any stage of this process.

Here are some thoughts on how Proforma GIS can help drive business:

Is part of your plan to help sales get in front of new prospects? How will that happen? How will they contact the prospect? Do you need a promotional product to warm up the phone call that tells a story of how your business could help?

Are your plans next year to go to one trade show per quarter? What are your goals for that trade show? How are you going to stand out? What is going to drive attendees to your booth? How will you follow up? What does your booth look like? Do you have a printed brochure with a call to action? Are you going to give out promotional products to folks that stop by the booth? Or will you send them a direct mail piece to drive them to receive a special promotional product?

Do you have these or a big marketing project to accomplish quickly? Is your team already tasked to other projects? There are a lot of steps and a lot of decision points to consider; Proforma GIS can help. We have the resources that will bring an entire project together. Marketing Strategy, Graphic Design, Print, Direct Mail, Promotional Products, Trade Show Booths, Video and Digital Media all under one roof. Proforma has an infinite amount of resources. Proforma GIS will manage all to the steps along the way so you only need one contact and that means your brand will stay consistent.

Take a moment watch this video to see how Proforma GIS will be your partner and resource for your next marketing project or check out our website here: Your Marketing Partner Proforma GIS

Branding: being significant

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Branding is a complete system for communicating a company’s unique message. Originally it was a mark – or a logo. Ranchers branded their cattle with the ranch logo so it would be easy to identify them. That is the key “easy to identify”. A brand is the promise the big idea the Reputation all brought together with emotional connections about the product services.
Depending on the size of the business typically is how their brand is looked at by both clients and owners. Smaller business trade on referrals or strong relationships and visual branding is not as focused on. This is where developing a brand can help push your business to the top of mind when clients have a need. Branding is the visual reference that connects all of the value your business brings to you customers and clients. This along with your unique value that can bring clients based on an overall feel of how your business helps them.
All the touch points: Logo, identity System, Print, web media & signs are where your image needs to consistent and show the same values that you bring to your clients. With the right visuals and design elements along with photographs perception can become reality.
When looking to have your logo designed a good designer will want to understand your business. What does your customer service, product and product quality look like? How do the employees meet customer’s expectations? What is unique and compelling about your business? This and much more goes into the logo and identity design.
Once the designer has a clear understanding of the business environment and how they bring products and services to the market then designs can be produced. Typically the designer will produce 6 to 12 versions with color options. The deign must take into consideration the different media the logo will be used on. Many designers make this pretty full color picture that can only be printed on a full sheet of paper. That type of logo is not very effective in communicating your brand. Logo needs to be able to print in one color and even black and white. Also it need to be able to fit on promotional products and be able to produce at the lowest cost. Be careful of a landscape and portrait version. That will dilute the brand.

Quality of design – radar of good design

Today when people are bombarded with multiple messages all day via email, internet, TV, Radio, TV and streaming content, design of your logo is highly important. Prospects and customers make a quick judgment of the quality of your product and service based on many factors. One is logo design and how it make them feel. Look at Apple, the logo is iconic but very simple. It can be duplicated in one color and on many types of surfaces. Logo design is very important to gaining trust of new customers and relating to them what your product is.

The Richmond Trails Foundation logo designed by Darrin Higgins for Storefront’s Design Session services. The Richmond Trails Foundation a nonprofit wanted a simple look, one color that speaks to trails and nature. It is one color so it can be reproduced on many surfaces at low cost and has a “logo bug” component that will help with branding promotional items and signs.

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One thing to be careful of is using too many colors. Sierra Nevada Brewing can get away with it on their labels and some promotional items. The logo stands out and is very well designed. But you must budget for the additional printing cost that comes with a complex logo.

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The Peterson Nutrition screams of low budget. It is very busy and the figure is not compelling. The same with Pro-Tec Steel, it needs some work.

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Businesses that have logos designed more than 20 years ago should look at an update. Since the internet is a great place to showcase your business you need to have first and lasting impression. Proforma works with clients to design logos for print, promotional products and websites. The process takes you through your objectives how you will be using the logo and how many colors. We will supply several iterations to choose from and set up a stationary package of Letterhead, business cards and envelopes. We work with the client to select paper and ink colors. Keep in mind a startup business needs a great identity to get early name and brand recognition.