Category Archives for Logo Design

Agency Resources

Inhouse

Let Proforma GIS manage your marketing

What are you looking for in a advertising agency? Do you want that firm to have cachet with dozens of people to work on your projects? Does using an agency make the outcome look like you wanted? Let’s talk about retainers. What are the reasons for retaining an agency? One reason for using retainers is access, with the monthly billing you are setting aside time for that agency to work for you. If you’re marketing goals are not clearly defined and set in stone that billing could be going to projects that are not on track. Maybe there is a better way to get agency services without retainers and high overhead. Proforma GIS has the in house agency services.

Hire Proforma GIS

Proforma GIS is an independent marketing resource. Agencies have a lot of resources on staff and need to pay for all of the overhead. Proforma’s in house agency works on a different paradigm. Our Virginia based studio has account managers, designers and developers that handle the day to day production. Where Proforma keeps the overhead down is our extensive resources of freelance designers and developers our supplier partners that support the production side of delivering the tangible commercial printing, promotional products and digital media.

Hire staff for Agency work
Can you also do this advertising agency work in house? Yes, depending on the amount of work and what your brand’s story is and what are the deliverables to engage your audience. The process of managing multiple suppliers, diverse products and tight deadlines make having a partner that can carry the load might make sense. Look to Proforma GIS to partner with you and your in house staff to build the most cost effective team.

Proforma GIS advertising agency video

Marketing Resources

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Proforma Marketing Resources

Some business owners think that marketing is expensive and that it is just not needed. At the point when the steady flow of business dries up is not the time to start marketing. Start with a plan to market your business that includes steps that need to happen to get your business in front of the people that buy what you sell. Once that plan is finalized a schedule of implementation is set up. The actions are delegated to people or vendors to act or deliver the collateral. Proforma GIS can help your business at any stage of this process.

Here are some thoughts on how Proforma GIS can help drive business:

Is part of your plan to help sales get in front of new prospects? How will that happen? How will they contact the prospect? Do you need a promotional product to warm up the phone call that tells a story of how your business could help?

Are your plans next year to go to one trade show per quarter? What are your goals for that trade show? How are you going to stand out? What is going to drive attendees to your booth? How will you follow up? What does your booth look like? Do you have a printed brochure with a call to action? Are you going to give out promotional products to folks that stop by the booth? Or will you send them a direct mail piece to drive them to receive a special promotional product?

Do you have these or a big marketing project to accomplish quickly? Is your team already tasked to other projects? There are a lot of steps and a lot of decision points to consider; Proforma GIS can help. We have the resources that will bring an entire project together. Marketing Strategy, Graphic Design, Print, Direct Mail, Promotional Products, Trade Show Booths, Video and Digital Media all under one roof. Proforma has an infinite amount of resources. Proforma GIS will manage all to the steps along the way so you only need one contact and that means your brand will stay consistent.

Take a moment watch this video to see how Proforma GIS will be your partner and resource for your next marketing project or check out our website here: Your Marketing Partner Proforma GIS

Branding: being significant

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Branding is a complete system for communicating a company’s unique message. Originally it was a mark – or a logo. Ranchers branded their cattle with the ranch logo so it would be easy to identify them. That is the key “easy to identify”. A brand is the promise the big idea the Reputation all brought together with emotional connections about the product services.
Depending on the size of the business typically is how their brand is looked at by both clients and owners. Smaller business trade on referrals or strong relationships and visual branding is not as focused on. This is where developing a brand can help push your business to the top of mind when clients have a need. Branding is the visual reference that connects all of the value your business brings to you customers and clients. This along with your unique value that can bring clients based on an overall feel of how your business helps them.
All the touch points: Logo, identity System, Print, web media & signs are where your image needs to consistent and show the same values that you bring to your clients. With the right visuals and design elements along with photographs perception can become reality.
When looking to have your logo designed a good designer will want to understand your business. What does your customer service, product and product quality look like? How do the employees meet customer’s expectations? What is unique and compelling about your business? This and much more goes into the logo and identity design.
Once the designer has a clear understanding of the business environment and how they bring products and services to the market then designs can be produced. Typically the designer will produce 6 to 12 versions with color options. The deign must take into consideration the different media the logo will be used on. Many designers make this pretty full color picture that can only be printed on a full sheet of paper. That type of logo is not very effective in communicating your brand. Logo needs to be able to print in one color and even black and white. Also it need to be able to fit on promotional products and be able to produce at the lowest cost. Be careful of a landscape and portrait version. That will dilute the brand.

Proforma Helps Printed Products Carry Strong Brand Messaging

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Proforma print management can streamline your purchasing and reduce overhead costs.

Whether it’s a catalog introducing a new product line, a magazine to reach a specific audience or a marketing or direct mail piece, print is still a strong component of any marketing mix. There are many advantages to creating marketing campaigns that carry brand identity and positioning on all supporting materials. From branded promotional products to printed collateral, the choices are endless to creating the ultimate strategy to stay top-of-mind with customers.

Two key elements to every marketing campaign are message and design, but the quality of the accompanying product, giveaway or promotional piece can make a long lasting impression with your audience. According to Sageworks, “Sales growth has been fairly constant over the past five years at somewhere between 3 and 5 percent, for printed materials thus showing that the industry is still growing its revenue.” The power of print marketing is reflected in nearly everything we touch and see, whether it’s a business card, billboard, flyer or a wall calendar. Print increases the visibility of businesses and organizations and provides instantaneous engagement and recognition.

Let Proforma GIS Enhance Your Branding

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Proforma GIS Branding

Proforma GIS is a leader in the printing, promotional products and packaging industries with a creative edge to add impact and value to your brand. As your agency without the agency fees, we provide the most innovative and cutting edge product and service solutions. We partner with our clients to develop marketing campaigns and print collateral including branded direct marketing, awareness programs and integrated marketing solutions. Most recently, Proforma worked with a large financial agency to create a multi-faceted print campaign to invite customers to inquire about available services that weren’t being utilized. The organization needed a fresh new look for all their printed products and wanted Proforma to oversee everything from the concept branding and design to the final product.
The client decided they wanted to send customers an innovative direct marketing piece. Their overall concept was Ideas in your Head and wanted to increase awareness of their financial planning services. Proforma suggested using Proview see-through postcards. On the postcard was an X-ray of a skull with a note card pinned to the head saying, “{Your financial plan}… Is it just in your head?” The postcard also informed bank customers that an invitation to a small group session would arrive shortly, where they could enjoy food and beverages while learning how to update and improve their financial planning.

Additionally, Proforma provided branded Brown Kraft envelopes to hold the postcard. Each envelope was stamped in big red and yellow letters with the words, “X-Ray Film Please Do Not Bend.” To complement the project, Proforma supplied branded brain-shaped stress relievers bearing the slogan, “Is it just in your head?” to be given to customers who attended the small group sessions onsite.

The client loved everything about the campaign, from the intriguing mailing envelopes to the ‘brainy’ stress balls. The campaign was a hit with clients, too. With the success of this project, Proforma continues to work regularly with the financial agency on all their marketing and branding campaigns.

Shop online for Branded products here

Apparel is Changing. Embrace it.

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The signed jersey off the back of your baseball idol, a favorite sweatshirt passed down to your daughter or the commemorative jacket you received after crossing the finish line for your first marathon. Apparel can hold a significant meaning to the wearer that’s not always visible to others.

The world of promotional apparel is no longer just about a run of the mill t-shirt that ends up in a pile with all the others. Promotional apparel is making leaps and bounds, embracing retail trends with sleek cuts, touchable fabrics and the hottest styling to create pieces that the wearer will truly love.

It’s no secret that apparel is a part of our daily lives. We use it to outwardly express our personalities, as a comforting touch in tough times and as a celebration of a memorable moment. And our daily apparel is seeing a cultural shift – consumers are looking for pieces they can wear to a casual office, out to dinner with friends and transition to drinks for the night.

As a whole, apparel maintains a very high advertiser awareness rate. When your employees, clients or friends wear apparel branded with your logo, they serve as a walking billboard for your brand. If you’re providing exceptional apparel options, they will more likely want to wear it.

So, put down previous notions when it comes to uniforms, t-shirts and other promotional apparel, and pick up the idea that these branded items can become a much loved jacket, a favorite sweatshirt or a t-shirt they’ll never want to take off.

Embrace the shift, embrace the apparel.

Looking for a starting point? Check out these featured pieces to start your branded apparel wardrobe today.

Quality of design – radar of good design

Today when people are bombarded with multiple messages all day via email, internet, TV, Radio, TV and streaming content, design of your logo is highly important. Prospects and customers make a quick judgment of the quality of your product and service based on many factors. One is logo design and how it make them feel. Look at Apple, the logo is iconic but very simple. It can be duplicated in one color and on many types of surfaces. Logo design is very important to gaining trust of new customers and relating to them what your product is.

The Richmond Trails Foundation logo designed by Darrin Higgins for Storefront’s Design Session services. The Richmond Trails Foundation a nonprofit wanted a simple look, one color that speaks to trails and nature. It is one color so it can be reproduced on many surfaces at low cost and has a “logo bug” component that will help with branding promotional items and signs.

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One thing to be careful of is using too many colors. Sierra Nevada Brewing can get away with it on their labels and some promotional items. The logo stands out and is very well designed. But you must budget for the additional printing cost that comes with a complex logo.

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The Peterson Nutrition screams of low budget. It is very busy and the figure is not compelling. The same with Pro-Tec Steel, it needs some work.

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Businesses that have logos designed more than 20 years ago should look at an update. Since the internet is a great place to showcase your business you need to have first and lasting impression. Proforma works with clients to design logos for print, promotional products and websites. The process takes you through your objectives how you will be using the logo and how many colors. We will supply several iterations to choose from and set up a stationary package of Letterhead, business cards and envelopes. We work with the client to select paper and ink colors. Keep in mind a startup business needs a great identity to get early name and brand recognition.