Category Archives for Email Marketing

Agency Resources

Inhouse

Let Proforma GIS manage your marketing

What are you looking for in a advertising agency? Do you want that firm to have cachet with dozens of people to work on your projects? Does using an agency make the outcome look like you wanted? Let’s talk about retainers. What are the reasons for retaining an agency? One reason for using retainers is access, with the monthly billing you are setting aside time for that agency to work for you. If you’re marketing goals are not clearly defined and set in stone that billing could be going to projects that are not on track. Maybe there is a better way to get agency services without retainers and high overhead. Proforma GIS has the in house agency services.

Hire Proforma GIS

Proforma GIS is an independent marketing resource. Agencies have a lot of resources on staff and need to pay for all of the overhead. Proforma’s in house agency works on a different paradigm. Our Virginia based studio has account managers, designers and developers that handle the day to day production. Where Proforma keeps the overhead down is our extensive resources of freelance designers and developers our supplier partners that support the production side of delivering the tangible commercial printing, promotional products and digital media.

Hire staff for Agency work
Can you also do this advertising agency work in house? Yes, depending on the amount of work and what your brand’s story is and what are the deliverables to engage your audience. The process of managing multiple suppliers, diverse products and tight deadlines make having a partner that can carry the load might make sense. Look to Proforma GIS to partner with you and your in house staff to build the most cost effective team.

Proforma GIS advertising agency video

Marketing Resources

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Proforma Marketing Resources

Some business owners think that marketing is expensive and that it is just not needed. At the point when the steady flow of business dries up is not the time to start marketing. Start with a plan to market your business that includes steps that need to happen to get your business in front of the people that buy what you sell. Once that plan is finalized a schedule of implementation is set up. The actions are delegated to people or vendors to act or deliver the collateral. Proforma GIS can help your business at any stage of this process.

Here are some thoughts on how Proforma GIS can help drive business:

Is part of your plan to help sales get in front of new prospects? How will that happen? How will they contact the prospect? Do you need a promotional product to warm up the phone call that tells a story of how your business could help?

Are your plans next year to go to one trade show per quarter? What are your goals for that trade show? How are you going to stand out? What is going to drive attendees to your booth? How will you follow up? What does your booth look like? Do you have a printed brochure with a call to action? Are you going to give out promotional products to folks that stop by the booth? Or will you send them a direct mail piece to drive them to receive a special promotional product?

Do you have these or a big marketing project to accomplish quickly? Is your team already tasked to other projects? There are a lot of steps and a lot of decision points to consider; Proforma GIS can help. We have the resources that will bring an entire project together. Marketing Strategy, Graphic Design, Print, Direct Mail, Promotional Products, Trade Show Booths, Video and Digital Media all under one roof. Proforma has an infinite amount of resources. Proforma GIS will manage all to the steps along the way so you only need one contact and that means your brand will stay consistent.

Take a moment watch this video to see how Proforma GIS will be your partner and resource for your next marketing project or check out our website here: Your Marketing Partner Proforma GIS

Branding: being significant

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Branding is a complete system for communicating a company’s unique message. Originally it was a mark – or a logo. Ranchers branded their cattle with the ranch logo so it would be easy to identify them. That is the key “easy to identify”. A brand is the promise the big idea the Reputation all brought together with emotional connections about the product services.
Depending on the size of the business typically is how their brand is looked at by both clients and owners. Smaller business trade on referrals or strong relationships and visual branding is not as focused on. This is where developing a brand can help push your business to the top of mind when clients have a need. Branding is the visual reference that connects all of the value your business brings to you customers and clients. This along with your unique value that can bring clients based on an overall feel of how your business helps them.
All the touch points: Logo, identity System, Print, web media & signs are where your image needs to consistent and show the same values that you bring to your clients. With the right visuals and design elements along with photographs perception can become reality.
When looking to have your logo designed a good designer will want to understand your business. What does your customer service, product and product quality look like? How do the employees meet customer’s expectations? What is unique and compelling about your business? This and much more goes into the logo and identity design.
Once the designer has a clear understanding of the business environment and how they bring products and services to the market then designs can be produced. Typically the designer will produce 6 to 12 versions with color options. The deign must take into consideration the different media the logo will be used on. Many designers make this pretty full color picture that can only be printed on a full sheet of paper. That type of logo is not very effective in communicating your brand. Logo needs to be able to print in one color and even black and white. Also it need to be able to fit on promotional products and be able to produce at the lowest cost. Be careful of a landscape and portrait version. That will dilute the brand.

Proforma Helps Printed Products Carry Strong Brand Messaging

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Proforma print management can streamline your purchasing and reduce overhead costs.

Whether it’s a catalog introducing a new product line, a magazine to reach a specific audience or a marketing or direct mail piece, print is still a strong component of any marketing mix. There are many advantages to creating marketing campaigns that carry brand identity and positioning on all supporting materials. From branded promotional products to printed collateral, the choices are endless to creating the ultimate strategy to stay top-of-mind with customers.

Two key elements to every marketing campaign are message and design, but the quality of the accompanying product, giveaway or promotional piece can make a long lasting impression with your audience. According to Sageworks, “Sales growth has been fairly constant over the past five years at somewhere between 3 and 5 percent, for printed materials thus showing that the industry is still growing its revenue.” The power of print marketing is reflected in nearly everything we touch and see, whether it’s a business card, billboard, flyer or a wall calendar. Print increases the visibility of businesses and organizations and provides instantaneous engagement and recognition.

Let Proforma GIS Enhance Your Branding

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Proforma GIS Branding

Proforma GIS is a leader in the printing, promotional products and packaging industries with a creative edge to add impact and value to your brand. As your agency without the agency fees, we provide the most innovative and cutting edge product and service solutions. We partner with our clients to develop marketing campaigns and print collateral including branded direct marketing, awareness programs and integrated marketing solutions. Most recently, Proforma worked with a large financial agency to create a multi-faceted print campaign to invite customers to inquire about available services that weren’t being utilized. The organization needed a fresh new look for all their printed products and wanted Proforma to oversee everything from the concept branding and design to the final product.
The client decided they wanted to send customers an innovative direct marketing piece. Their overall concept was Ideas in your Head and wanted to increase awareness of their financial planning services. Proforma suggested using Proview see-through postcards. On the postcard was an X-ray of a skull with a note card pinned to the head saying, “{Your financial plan}… Is it just in your head?” The postcard also informed bank customers that an invitation to a small group session would arrive shortly, where they could enjoy food and beverages while learning how to update and improve their financial planning.

Additionally, Proforma provided branded Brown Kraft envelopes to hold the postcard. Each envelope was stamped in big red and yellow letters with the words, “X-Ray Film Please Do Not Bend.” To complement the project, Proforma supplied branded brain-shaped stress relievers bearing the slogan, “Is it just in your head?” to be given to customers who attended the small group sessions onsite.

The client loved everything about the campaign, from the intriguing mailing envelopes to the ‘brainy’ stress balls. The campaign was a hit with clients, too. With the success of this project, Proforma continues to work regularly with the financial agency on all their marketing and branding campaigns.

Shop online for Branded products here

Digital Media On Demand

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Digital media has left the screen and integrated itself into our lives. It’s no longer about interacting with what’s on the screen in front of you when and where you want to. This media outlet has turned into an entire ecosystem within our daily lives, designing our environment and changing the way we interact with the world.

Digital media today has no rules. With everything at our fingertips, it allows us to go further faster. We can ask for products, the weather or even a pizza delivery on demand with voice activated products and context driven search results. Today’s digital media has the ability to anticipate what we will want and need, before we want and need it.

In order to be successful in today’s complex world of digital media, companies need to anticipate their customers’ wants and needs before they realize it themselves. Create marketing campaigns that truly speak to your clients. Strive to promote your business with out of the box solutions and provide promotional products that anticipate your clients’ needs while living cohesively within your brand.

When you partner with us, you are partnering with a resource that has the ability to anticipate your marketing needs and create a solution fully customized to you and your business’s goals. From promotional products and printing resources to digital marketing and eCommerce, we are only limited by our imagination.

These featured products will help your clients stay connected to the digital world we live in today.

If you are interested in any of these ideas and products, contact me for more information.

Creative Brainstorming Sessions Create Infinite Possibilities

Creative Brainstorming Sessions Create Infinite Possibilities

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5 Tips for Brainstorming Success

Getting creative isn’t always easy, especially when you’re trying to force the innovative ideas to come. As difficult brainstorming may be, there is always going to be a need for developing creative ideas. When the time comes again that you’re required to ‘get creative’ don’t just stare at that blank piece of paper, follow these quick tips to get the creative juices flowing so you can brainstorm a brilliant idea.

Write it down. No matter how corny, silly or plain stupid you think the idea might be, writing those flops down will help lead you down the path to a better idea. Plus, it’ll help you keep track of what you’ve already ruled out, and leave a nice drawing board for your next brainstorming session.

Google it. In those instances when you have no clue where to start, it helps to look at what others have done in the past. Be careful not to outright take their ideas, but gaining some inspiration from others’ success and understanding the best direction to go is always a great start.

Sleep on it. You may not always have time for this, but some of your greatest ideas probably come when you’re away from your desk, focusing on something completely different. Once you feel you’re hitting a wall with creativity, take a step back and work on something else. Check back in later once you are refreshed and can focus.

Start with what you like. It’s hard to get enthusiastic for something you don’t care about. If you’re having a hard time getting excited about your ideas, try thinking of what inspires you, what catches your attention and what you enjoy most. This way of thinking will help lead you down a more exciting and creative path.

Try it out. Once you’ve been working on a creative project for a while, ideas may start to blend together. Keep your project on track by bouncing ideas off a few team members. See what works, what doesn’t and what seems to garner the most positive responses. Although their feedback is great, it’s important to remember that your coworkers do not represent your entire audience!

Developing creative ideas does not have to be a painful endeavor. By following these tips, you’ll have those creative juices flowing in no time.

If you are interested in any of these ideas and products, contact me for more information.

Web Engagement

85% of adults use the internet to research products and services. The internet is the place to highlight your products and services. But, there are a lot of businesses doing the same thing. It is crowded and confused place for consumers. Getting your message out and engaging prospects to move them along the process from prospects to clients is key. This is where web engagement comes into play. Your website is a place for information about your business. It should have call to action in a way that compels visitors to connect with you. The next part of web engagement is to draw customer in. The goal of web engagement is to engage your clients through multiple online avenues. Social media campaigns and having robust content on Facebook, Pinterest, LinkedIn and Google+ is a portion of engaging. Targeting the right audience that generated qualified leads will build brand recognition.
Search engine optimization SEO brings prospects to your site. Social media and blogging leads the conversation online with your buyers. It keeps a pulse on what your clients are saying and will influence their buying decisions. Email auto responders allow you to engage immediately with clients and answer their question and sending them to a landing page for more information. Email marketing sends information directly to prospects and leads the conversation about your products and services. Quality vendors will supply reporting of how the engagement is working. Ranking reports and traffic are part of the tools. The web engagement toolbox will allow you to manage and adjust the type and amount of campaigns and how effective they are.
Web engagement is not search engine optimization; SEO is one part of engaging prospects online. Proforma works with clients to understand their marketing needs; assessing the type of products and services and client buying behaviors. Only after the full picture is understood then Proforma will make recommendations.
Proforma GIS works with clients on full service Search Marketing Integration. There is so much to do branding your business on the web. Contact Proforma today to build a comprehensive program that will drive business and you will sit back and relax!

Email Marketing – patients and consistency

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Spam is one word that comes to my mind when I think of Email Marketing. Yes, a lot of emails get sent and go to the junk mail folder and never get read. That is why the message is extremely important. There are many places you can reach your prospects and customers to speak to them about your products and services and email is just one tool. Email marketing is a tool that needs patients and consistency. It is not a rabbit race that wins the email race it is the slow patient tortoise. The first most important is build a list of emails that is your target audience. One way is purchase a list. I don’t recommend that unless you are targeting a narrow audience like bicycle racers. There are plenty of people who are just into bicycles and a target list of enthusiast will give you results. The best way is through prospecting and the hard work of finding and culling the list to your product.
The next step is to use some type of email marketing software. There are several SaaS programs that will work and are very cost effective. I have used Constant Contact and Mailchimp. Both are easy and will work for 90% of the marketing campaigns business currently use.
The most important part of an email marketing campaign is the message and email content. I recommend at least once a month email to a list offers and ideas that would be of value to your customers and prospects. Professional photographs and videos are the visuals that will make the email look professional and not be judged as spam. Proforma GIS can work with customers to craft a campaign and message to drive email opening and send customers to a landing page where a direct call to action is presented to the prospect.
Starting an email campaign is not hard it will just take time and consistency. The best place to start is a list of topics that your customers feel your business brings value to them. Map out the dates and titles. Start writing content of one paragraph with keywords and value statements. Collect the assets of photos and videos, layout the emails and test.