Category Archives for E Commerce

Agency Resources

Inhouse

Let Proforma GIS manage your marketing

What are you looking for in a advertising agency? Do you want that firm to have cachet with dozens of people to work on your projects? Does using an agency make the outcome look like you wanted? Let’s talk about retainers. What are the reasons for retaining an agency? One reason for using retainers is access, with the monthly billing you are setting aside time for that agency to work for you. If you’re marketing goals are not clearly defined and set in stone that billing could be going to projects that are not on track. Maybe there is a better way to get agency services without retainers and high overhead. Proforma GIS has the in house agency services.

Hire Proforma GIS

Proforma GIS is an independent marketing resource. Agencies have a lot of resources on staff and need to pay for all of the overhead. Proforma’s in house agency works on a different paradigm. Our Virginia based studio has account managers, designers and developers that handle the day to day production. Where Proforma keeps the overhead down is our extensive resources of freelance designers and developers our supplier partners that support the production side of delivering the tangible commercial printing, promotional products and digital media.

Hire staff for Agency work
Can you also do this advertising agency work in house? Yes, depending on the amount of work and what your brand’s story is and what are the deliverables to engage your audience. The process of managing multiple suppliers, diverse products and tight deadlines make having a partner that can carry the load might make sense. Look to Proforma GIS to partner with you and your in house staff to build the most cost effective team.

Proforma GIS advertising agency video

Marketing Resources

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Proforma Marketing Resources

Some business owners think that marketing is expensive and that it is just not needed. At the point when the steady flow of business dries up is not the time to start marketing. Start with a plan to market your business that includes steps that need to happen to get your business in front of the people that buy what you sell. Once that plan is finalized a schedule of implementation is set up. The actions are delegated to people or vendors to act or deliver the collateral. Proforma GIS can help your business at any stage of this process.

Here are some thoughts on how Proforma GIS can help drive business:

Is part of your plan to help sales get in front of new prospects? How will that happen? How will they contact the prospect? Do you need a promotional product to warm up the phone call that tells a story of how your business could help?

Are your plans next year to go to one trade show per quarter? What are your goals for that trade show? How are you going to stand out? What is going to drive attendees to your booth? How will you follow up? What does your booth look like? Do you have a printed brochure with a call to action? Are you going to give out promotional products to folks that stop by the booth? Or will you send them a direct mail piece to drive them to receive a special promotional product?

Do you have these or a big marketing project to accomplish quickly? Is your team already tasked to other projects? There are a lot of steps and a lot of decision points to consider; Proforma GIS can help. We have the resources that will bring an entire project together. Marketing Strategy, Graphic Design, Print, Direct Mail, Promotional Products, Trade Show Booths, Video and Digital Media all under one roof. Proforma has an infinite amount of resources. Proforma GIS will manage all to the steps along the way so you only need one contact and that means your brand will stay consistent.

Take a moment watch this video to see how Proforma GIS will be your partner and resource for your next marketing project or check out our website here: Your Marketing Partner Proforma GIS

Digital Media On Demand

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Digital media has left the screen and integrated itself into our lives. It’s no longer about interacting with what’s on the screen in front of you when and where you want to. This media outlet has turned into an entire ecosystem within our daily lives, designing our environment and changing the way we interact with the world.

Digital media today has no rules. With everything at our fingertips, it allows us to go further faster. We can ask for products, the weather or even a pizza delivery on demand with voice activated products and context driven search results. Today’s digital media has the ability to anticipate what we will want and need, before we want and need it.

In order to be successful in today’s complex world of digital media, companies need to anticipate their customers’ wants and needs before they realize it themselves. Create marketing campaigns that truly speak to your clients. Strive to promote your business with out of the box solutions and provide promotional products that anticipate your clients’ needs while living cohesively within your brand.

When you partner with us, you are partnering with a resource that has the ability to anticipate your marketing needs and create a solution fully customized to you and your business’s goals. From promotional products and printing resources to digital marketing and eCommerce, we are only limited by our imagination.

These featured products will help your clients stay connected to the digital world we live in today.

If you are interested in any of these ideas and products, contact me for more information.

Company stores

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Promotional product e-store.

What is a promotional products company store? It is an online store where an organization can list the preprinted promotional products for sale and distribution to outlining offices. Why would a business want to set up a company store program? There are several reasons. One is that promotional products are not being properly utilized by the sales staff. The items could be hard to get out to each team member or cutbacks have restricted the process of getting them to the key users. Promotional products are one of the best tools a sales force can use to gain and maintain business. This value added sales approach will open doors to new clients and give thanks to the steady clients. The online order entry takes the administrative task of taking orders, maintaining inventory and shipping. It gives access to the sales staff and their ability to make independent decisions about their customers and sales needs. Also it has an cost accountability trail and budget management.

To set up a company store can be simple. The first step is to identify the budget and promotional product needs. Are promotional products being used properly? Does the sales force understand how to leverage the promotions? Are your brand standards clear? Is your logo design a foundation of your mission and can it be reproduced on all types of mediums. i.e. Embroidery and one color screen printed garments in a cost effective way? The company store site could be a simple ecommerce platform or a vender like Proforma has a robust system with site and warehouse and distribution services.

Items like sales brochures trade show booths can be set up on a company store site. The management of those items might be for use of the trade show both and banners an email is sent to marketing and it is ship from the home office.

The best way to analyze if your business needs a company store is to map out the products that would be stored the usage and how many locations would be requesting these items. Also the costs you currently pay for your marketing collateral, like commercially printed brochures, signs, banners and all the printed promotional items. Catalog them with purchase history and that is your base data for the store. Set up goals and look at your brand will this program add value to growing sales?